Expanding on the message of “Bully”, Waitt Institute was asked to join AOL, Facebook, and Marlo Thomas’s Free to Be Foundation to be part of an anti-bullying multi-media campaign directed at parents with school age children. As we know from the Sioux City Project Research, parents are still the greatest influencers on kids attitudes and behaviors. Press release here
Two 30 second campaign spots were created, both encouraging parents to talk to kids about being “upstanders” not “bystanders”. The first spot was a clip from the Lee Hirsch/ Weinstein Company’s film “Bully” showing actual school bullying and highlighting the reactions of children who were bystanders.
